Vision & mission statement
Our Vision

The Vision is to develop the tourism sector as a national priority in a sustainable and acceptable manner, taking full advantage of regional and international trends and developments so that it can significantly contribute to the improvement of quality of life in Pakistan whilst promoting the country’s cultural and natural heritage.


Our Mission

To create an enabling environment for Pakistan’s tourism industry by providing world-class facilities that commensurate with our rich cultural heritage, rare archaeological treasures and exquisite environmental beauty in close partnership and coordination between the public and the private sector while preserving and protecting our cultural and moral values and projecting tourist friendly image of the country.



Projection of Pakistan as a tourist friendly destination.

» Marketing of Pakistan’s tourist products in tourist generating markets (at home & abroad)
» To act as a catalyst in encouraging the private sector to play active role in tourism promotion & development.
» Development of tourist infrastructure and services within the country
» Promotion of Domestic tourism.