| » | Development and improvement of PTDC Hotels, Motels, Tourist Information Centres throughout Pakistan to attract domestic and international tourists. |
| » | To produce publicity and promotional material for distribution at home and abroad. |
| » | To conduct promotional programmes, activities and events for attracting tourists. |
| » | To create awareness of tourism through private sector, Pakistan Missions abroad, PIA offices, tour operators, travel agents and hoteliers |
| » | To undertake familiarization and package tours, touristic transportation and provide ground handling to group tours. To hold conferences, seminars, and workshops for creating awareness and promotion of tourism for image building of Pakistan. |