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Background
Pakistan Tourism Development Corporation (PTDC) was incorporated on
March 30, 1970 under the repealed Companies Act 1913 (Now the Companies
Ordinance, 1984) as a Public Corporation Limited by shares. PTDC is owned by
Government of Pakistan (99.75% share). The Principal objective of the
corporation is to promote and develop tourism in Pakistan.
Management
PTDC is governed by its Board of Directors. A maximum of 22 Directors can be
on the Board. The Minister Incharge is the Ex-Officio Chairman and the
Secretary Incharge is the Vice Chairman of the Board. Managing Director is
the Chief Executive and also Principal Reporting Officer to the Board.
Vision
The Vision is to develop the tourism sector as a national priority in
a sustainable and acceptable manner, taking full advantage of regional and
international trends and developments so that it can significantly
contribute to the improvement of quality of life in Pakistan whilst
promoting the country’s cultural and natural heritage.
Mission
To create an enabling environment for Pakistan’s tourism industry by
providing world-class facilities that commensurate with our rich cultural
heritage, rare archaeological treasures and exquisite environmental beauty
in close partnership and coordination between the public and the private
sector while preserving and protecting our cultural and moral values and
projecting tourist friendly image of the country.
Objectives
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Projection of Pakistan as a
tourist friendly destination.
-
Marketing of Pakistan’s
tourist products in tourist generating markets (at home & abroad)
-
To act as a catalyst in
encouraging the private sector to play active role in tourism promotion &
development.
-
Development of tourist
infrastructure and services within the country
-
Promotion of Domestic
tourism.
Functions:
PTDC functions through its following departments and subsidiaries;
Departments
Tourist Information Centres
PTDC is providing tourist information, facilitation and publications to
tourists through its 18 Tourist Information Centres located within the
country.
Marketing / Publicity & Promotion
·
Production of tourist literature
·
Distribution of tourist literature through
TICs, PIA offices, travel agents, tour
operators,
hoteliers, Pakistan
missions abroad etc.
·
Familiarization trips for foreign & local
travel writers/tour operators.
·
Advertising in domestic and foreign media.
·
Participation in international conventions, fairs,
exhibitions, workshops etc. independently or in conjunction with
tour operators, airlines and hoteliers
Planning, Development & Engineering
To plan and execute tourism development projects within the country.
Personnel & Administration
Finance & Account
Subsidiaries
PTDC Motels North (Pvt.) Ltd.
PTDC Motels North (Pvt.) Ltd. was incorporated in 1977 as wholly owned
subsidiary of PTDC under the repealed Companies Act 1913 (Now the Companies
Ordinance, 1984) to operate motels, resorts and restaurants constructed
under PSDP grants. It is governed by its Board of Directors with MD PTDC as
its Chairman. PTDC Motels North (Pvt.) Ltd. is currently running 35 motels
and 4 restaurants all over Pakistan. All restaurants and 10 motels have been
leased out to private parties.
PTDC Motels South (Pvt.) Ltd.
PTDC Motels South (Pvt.) Ltd. was incorporated in 1977 as wholly owned
subsidiary of PTDC under the repealed Companies Act 1913 (Now the Companies
Ordinance, 1984) to operate PTDC motels / resorts located in Sindh and
Balochistan (Keenjhar Lake Resort, Motels at Ziarat, Khuzdar and Moenjodaro).
PTDC Motels South (Pvt.) Ltd. is governed by its Board of Directors with MD
PTDC as its Chairman. As per Board’s decision, the operation of its units
was transferred to PTDC Motels North (Pvt.) Ltd w.e.f. 01-07-1990. Since
August 1991, Keenjhar Lake Resort is being operated by Sindh Tourism
Development Corporation (STDC).
Associated Hotels of Pakistan (AHP)
Associated Hotels of Pakistan Ltd. (AHP) was formed in 1961 under the
repealed Companies Act 1913 (Now the Companies Ordinance, 1984) to take over
running business of 04 hotels of Associated Hotels of India (AHI), namely
Cecil’s (Murree), Dean’s (Peshawar), Faletti’s (Lahore) and Flashman’s (Rawalpindi).
Three (03)
hotels were privatized in 1998 and 2004 leaving AHP only with Flashman’s
Hotel, Rawalpindi.
PTDC
owns 86.82% shares of AHP whereas 13.18% shares are with Private
Shareholders. AHP has its own Board of Directors with Managing Director PTDC
as its Chairman.
Pakistan Tours (Pvt.) Ltd (PTL)
The Pakistan Tours (Pvt.) Limited was incorporated as PTDC’s wholly
owned subsidiary in 1977 under the repealed Companies Act 1913 (Now the
Companies Ordinance, 1984). PTL has its own Board of Directors with MD PTDC
as its Chairman. Under a license from the Federal Government, Pakistan
Tours (Pvt.) Limited is organizing package tours and treks renting tourist
transport and operating a number of domestic / international tourist bus
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