|Marketing / Publicity & Promotion|
· Production of tourist literature
· Distribution of tourist literature through TICs, PIA offices, travel agents, tour
· operators, hoteliers, Pakistan missions abroad etc.
· Familiarization trips for foreign & local travel writers/tour operators.
· Advertising in domestic and foreign media.
· Participation in international conventions, fairs, exhibitions, workshops etc. independently or in conjunction with tour operators, airlines and hoteliers.