·        Production of tourist literature

·        Distribution of tourist literature through TICs, PIA offices, travel agents, tour

·        operators, hoteliers, Pakistan missions abroad etc.

·        Familiarization trips for foreign & local travel writers/tour operators.

·        Advertising in domestic and foreign media.

·        Participation in international conventions, fairs, exhibitions, workshops etc. independently or in conjunction with tour operators, airlines and hoteliers.